MG320
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International Marketing
Subject Code
MG
Number
320
Title
International Marketing
Description
This course introduces students to concepts in global issues, disciplines and skills in making strategic decisions based on a global perspective. Students identify the tools and terminology required to explore and understand marketing practices in a global environment. Students examine the scope and challenge of international marketing, international trade, the culture, political and legal systems of global markets, the global market opportunities and ways to develop global marketing strategies. Prerequisite: MG 227 Offered: Spring
Course Typically Offered
-
3
Maximum Variable Credits
-
Repeatable
-
Number of Course Repeats When Repeatable
0
Max Credits Repeatable
-
Department or School
College
College of Professional Schools