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MG 441 Integrated Marketing Communications 3 Cr.

This course will provide students with the necessary knowledge and skills to develop appropriate communication strategies consistent with strategic marketing principles. The role of communications in the client organization's marketing plan is emphasized. The concept of Integrated Marketing Communication (IMC) for coordinating the individual communication elements of advertising, direct marketing and public relations to achieve specific marketing objectives is stressed. 3 lecture hours. Prerequisite MG 314.

Accounting Curriculum Overview

Residential Programs Catalog

...3 MG 310 Production/Operations Management 3 MG...Information Systems 3 AC 441 Cost Accounting 3...


Residential Programs Catalog

...Comp. Spring Cr. Comp. MG Elective 3 NR...Arts & Humanities 3 NR 441 Nursing Capstone (General...

Physical Education Curriculum Overview

Residential Programs Catalog

...and Financial World 3 MG 101 Introduction to...Education c 3 PE 441 Advanced Exercise Physiology...