MG 416 Advanced Marketing 3 Cr.
In this course students will examine the key concepts and issues in developing a marketing strategy from the perspective of the corporate and SBU decision-maker. The course will take students through the process for formulating marketing strategies under various market conditions, for developing strategic and tactical marketing action plans, and how to evaluate and control a marketing plan and budget. Students undertaking this course will be required to use knowledge gained from previous marketing subjects in completing course assignments. Prerequisite: MG 314.
Residential Programs Catalog
...Cr. Comp. MG Elective 3 NR 421 Coordinator of Care C+* 3 NR 416 Care...