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MG 411 Consumer Behavior 3 Cr.

This course is designed to help the student understand the concepts of consumer behavior that provides the basis for marketing strategies. Students will gain an understanding of how consumers make decisions regarding the purchase and use of products and services and the internal and external factors that influence this process. Prerequisite: MG 314.

Sports Management

Residential Programs Catalog

http://catalog.norwich.edu/residentialprogramscatalog/collegeofprofessionalschools/schoolofbusinessandmanagement/sports/

Professor D. William Jolley; Associate Professors Andrew Bargerstock, Nasim Hosein and Thomas Yandow; Adjunct Instructor Daniel Alcorn.

Management

Residential Programs Catalog

http://catalog.norwich.edu/residentialprogramscatalog/collegeofprofessionalschools/schoolofbusinessandmanagement/busadmin/management/

...FR, GR, IA, MG, QM, SP, AS 311 , AS 312 , AS 411 , AS 412 , MS...