MG441

Integrated Marketing Communications

Business, School of College of Professional Schools

Subject Code

MG

Number

441

Title

Integrated Marketing Commun.

Description

This course will provide students with the necessary knowledge and skills to develop appropriate communication strategies consistent with strategic marketing principles. The role of communications in the client organization's marketing plan is emphasized. The concept of Integrated Marketing Communication (IMC) for coordinating the individual communication elements of advertising, direct marketing and public relations to achieve specific marketing objectives is stressed. Prerequisite MG 227. Offered: Spring.

3

Maximum Variable Credits

-

Repeatable

-

Number of Course Repeats When Repeatable

-

Max Credits Repeatable

-

Department or School

College

College of Professional Schools