Integrated Marketing Communications
Business, School of College of Professional Schools
Integrated Marketing Commun.
This course will provide students with the necessary knowledge and skills to develop appropriate communication strategies consistent with strategic marketing principles. The role of communications in the client organization's marketing plan is emphasized. The concept of Integrated Marketing Communication (IMC) for coordinating the individual communication elements of advertising, direct marketing and public relations to achieve specific marketing objectives is stressed. Prerequisite MG 227. Offered: Spring.
Department or School
College of Professional Schools