MG314
Marketing Management
Business, School of
College of Professional Schools
Subject Code
MG
Number
314
Title
Marketing Management
Description
This course immerses the student in the strategies and processes of marketing management - market analysis, segmentation, targeting and positioning, and the implementation and evaluation of marketing plans. When the student has completed this course they will understand how a marketing plan is developed and have the skills necessary to identify, analyze and solve marketing problems. Cannot earn credit in MG 314 and MNGT 314. Prerequisite: EC 202. Sophomore status or higher.
3
Department or School
College
College of Professional Schools